South East Water have been tracking customers’ emotive perceptions of the company from June 2021 to help understand the emotional relationship with customers.
This research with customers helps South East Water to move the brand’s communication to a more emotional or implicit focus.
The report explores topics such as overall satisfaction, brand awareness, brand association, brand and personal sentiment, brand communication and customer priorities.
This report is the 6th wave of quantitative research. This report includes the findings from all 5 waves.