South East Water commissioned Accent to undertake Acceptability and Affordability Testing research in compliance with Ofwat and CCW requirements.
The research was commissioned to explore customer responses to the Proposed and Must Do Business plans and decide which plan (or adaptation) will go forward to be tested in the quantitative work.
This insight is based on a comprehensive qualitative exercise which followed the regulatory guidance and a quantitative study followed. You can read the quantitative study report here.(opens in a new tab)
The research exercise comprised extensive and robust deliberation of two potential Business plans.