Team work should not only be restricted to the football pitch, but among spectators watching across the South East to help avoid a spike in demand for water.

With families and friends gathering for the beautiful game, South East Water, which supplies 2.2 million customers in Kent, Sussex, Surrey, Hampshire and Berkshire, is asking everyone to work together to try and use water wisely.

As temperatures look set to rise both inside and outside homes and businesses, the average amount of water each person uses can increase by more than 50%. This puts pressure on the water network and the reserves of the natural resource as more water is put into the system to meet demand.

David Hinton, Asset and Regulation Director at South East Water, said: “Thank you to everyone who has been cutting down on the amount of water they use since this prolonged period of hot weather kicked off.

“While our reservoirs and underground water sources are still in a good position with us pumping out an extra 100 million litres a day to meet this increased in demand, tomorrow afternoon before, during and after the World Cup match could prove to be challenging for us.

“Just like a motorway that becomes congested when large numbers are headed in the same direction at the same time, our water network simply cannot travel around our network quickly enough if everyone turns on the tap, puts on the dishwasher or washing machine, flushes the toilet or turns on the garden hose particularly during the peak evening period from 5pm to 7pm.

“There’s very simple things we can do during a hot period to limit the amount of extra water we use and make sure none is wasted.

“Of course, it’s essential to keep hydrated, so fill a covered jug and pop it in the fridge ready to make cool drinks. This means you don’t have to run the tap until it’s cold enough for a single serving.

 “In the garden a sprinkler can use up to 1,000 litres of drinking water in just one hour – that’s more than a family of six would use in a whole day so we are asking gardeners to replace them with a watering can.

“And also, don’t worry about the lawn going brown – it will soon recover as soon as we get the next round of good rainfall.

“So while we are cheering on our team, let’s all work together to use water wisely.”

For more tips on saving water all year round, go to southeastwater.co.uk/savewater 

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